Mars, the UK leader in the fruit chew market with the top two selling brands, is delighted to strengthen its Starburst brand with the launch of Starburst Twisted with its intriguing new proposition, "Can You Resist The Twist".

New Starburst Twisted build on core attributes of the original Starburst chew but with an added 'twist'.

The juicy new chew offers two fruity flavours in one, for a mouth-watering mix of tastes.

Available in both stick and bag varieties, they come in three tangy exciting flavours:

• Strawberry & Lime

• Cherry & Lemon

• Blueberry & Banana

To celebrate the launch of the fruit chew, Mars are giving away one top prize of a fantastic Starburst Twisted hamper that includes an iPod Shuffle, twisted themed goodies and £50 worth of Starburst Twisted stock.

Six runner-up prizes, made up of Starburst Twisted stock worth more than £30 (RRP) are also up for grabs.