Central England Co-op store is trialling self-service checkouts for the first time.
The society, which operates 260 stores across 16 counties, has installed two self-scan tills at it Fradley Food Store in Staffordshire. Central England said if successful the tills would be rolled out more widely across its estate.
“We are delighted to be underway with our self-scan trial in Fradley with two units,” said IT project delivery manager Mark Swaffar.
“It is early days, but we have had great feedback from customers and colleagues and will be working closely with them over the coming months to get their feedback.
“The idea behind trialling technology like self-scan is that we want to meet the expectations of our customers and ensure they have the best shopping experience possible.
“In Fradley, customers now have the option of traditional till points and self-scan and so far the reaction has been brilliant.
“Currently, our self-scan option is card payment only but members can still swipe their card at the machines and get all their member benefits.
“We are proud of how the trial is going so far, look forward to receiving more feedback and cannot wait to see what it means for the future shopping experience in more of our stores in the coming weeks, months and years.”
Fradley store manager Tom Parker said: “The self-scan checkouts are enabling us to offer a different and speedier solution to our customers and members and allowing colleagues to focus more on replenishment at these busy times.
“The team has adapted really well to a big culture change and everyone has found the multi-tasking involved really easy and our service is now more efficient than ever.”