Morrisons to hand out free fruit to children at all stores

  • Print
  • Share
  • Comment
  • Save

Morrisons free fruit

Morrisons has launched an initiative to hand out free fruit to children at all its stores, in a move it said would cut down on food waste and encourage young people to hit their 5 a day target.

It said it expected to give away 40,000 pieces of fruit that is within its ‘sell by’ window but is at risk of not being sold.

The Free Fruit for Kids scheme, starting this week, will include bananas, apples, pears, sweet clementines and satsumas, which will be offered at store entrances.

Tesco has given out more than 50 million pieces of free fruit since it launched its Free Fruit for Kids initiative in 2016, but Morrisons is the first to offer free fruit to kids in every store and said it would be offered every day and always have fruit available.

“Sometimes our stores are left with unsold fruit and customers would prefer us to find a use for it,” said Morrisons fruit buyer Clare Linstead.

“So we’re putting out fruit - that’s at risk of not being sold - for children to help themselves. It’s healthy for them, reduces food waste in our stores and will help make shopping easier for parents.”

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    Grocer jobs Experts in FMCG

    Essity Grocery Controller (Senior Sales Manager)

    Grocery Controller (Senior Sales Manager) - Essity

    excellent salary +car, bonus, PMI, pension
    Search jobs

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

    FOLLOW THE GROCER


    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW