All articles by Sunneva Moore – Page 2
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NewsCoca-Cola and Bacardí RTD to get UK launch
The new Bacardí & Coca-Cola RTD comes in a ‘sleek’ 250ml can
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NewsPeroni launches points-based loyalty scheme for shoppers with prizes
There are opportunities for retailers to integrate their own loyalty programmes on the platform, such as money-off offers
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NewsAston Manor expands Crumpton Oaks cider lineup with fruited duo
The ciders are available in Tesco in pint cans (rsp: £1.50)
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NewsIrn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks
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NewsAbsolut Vodka & Sprite adds new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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NewsWray & Nephew launches first UK rum, at lower strength of 43% abv
The Jamaican spirit brand is renowned for its 63% abv Overproof white rum
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NewsCîroc expands RTD range with ‘tropical’ Colada launch
Cîroc has also announced the return of its Cîroc Coconut flavoured vodka
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NewsMagnum Tonic Wine to standardise labels across UK and Jamaican markets
The two different labels were ‘causing confusion among consumers’ said Mandeep Singh of Singh’s Premier
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NewsPrime rival Más+ by Messi sports drink to launch in the UK
The hydration drink will launch exclusively in Spar stores from 10 March
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NewsPeroni looks to woo younger shoppers with new ‘stubby’ cans
The brand has also undergone a couple of tweaks in its appearance
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NewsMartini slims down bottles for ‘more efficient’ transportation
The new look will roll out in stores from next month
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NewsIrn-Bru launches on-pack promo as part of £8m brand investment
From 3 March to 29 April, shoppers can win one of four solid 18-carat gold girders worth £10,000
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NewsFanta adds trio of new zero-sugar flavours
The NPD blitz comes after Fanta sales dipped last year
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NewsScottish retailers experience ‘Breezer fever’ as demand for 90s alcopop soars
The drink formerly know as Bacardi Breezer is enjoying a social media-led resurgence
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