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The ‘Value Hacks’ campaign identifies ways shoppers could save money using Tesco’s Clubcard savings scheme

Tesco has launched a new marketing campaign it says will focus on helping customers fight the financial crisis.

The ‘Value Hacks’ campaign identifies ways they could save money using Tesco’s Clubcard savings scheme.

The retailer has already revealed that its customers have a total of £17m unclaimed Clubcard vouchers due to expire in May.

The campaign focuses heavily opn Tesco’s Aldi Price Match on around 650 products, as well as its everyday low prices on 1,600 essentials.

It also flags up meal deals as well as vouchers that can be used for money off fuel.

Tesco said the amount of the vouchers expiring in May could fill up nearly 200,000 family cars with fuel.

It is due to stop distribution of paper coupons from next month, unless shoppers request them.

Its campaign on the cost of living comes with a big four supermarket price war ramping up this week as both Asda and Morrisons announced multimillion-pound investments in cuts.

Morrisons said it was launching “one of the biggest price cuts in recent years” with the prices of more than 500 products reduced, as well as a raft of multi-save offers and a new price comparison mechanic urging customers to switch to own label from brands.

Meanwhile, Asda revealed it was investing £73m to tackle the cost of living crisis, including the prices of more than 100 staple products being “dropped and locked” and a 4.5% pay rise for shop floor staff.

“We know it’s tough right now,” said Tesco chief customer officer Alessandra Bellini. “Which is why we want to show customers all the ways we can help them spend less, and leave them with more money in their pockets – to manage the rising cost of living, or to treat themselves and their loved ones.”