Unilever has called time on its 12 year sponsorship of the Tate Modern’s Turbine Hall, famous for showing works from artists such as Anish Kapoor and Rachel Whiteread.

The £4.4m sponsorship has seen 13 commissioned pieces for The Unilever Series since 2000 but the FMCG giant is now looking for sponsorships to back up its global sustainability agenda.

“We are very proud of what the Tate and we have achieved with The Unilever Series. By the time the Tino Sehgal commission closes, the Unilever Series will have showcased the work of some of the world’s most imaginative and exciting modern artists to around 30 million people,”  said Sue Garrard, Unilever SVP communications.

“While we will continue our relationship with Tate as a corporate member, we are now planning a change of direction which will fit closely with our company’s mission set out in the Unilever Sustainable Living Plan: to double the size of our business while reducing our environmental impact and increasing our positive social impact.”