Tesco has revamped its original own-label cosmetics range for the first time in 16 years.
Launched in 1998 under the name of make-up artist Barbara Daly, the collection has been overhauled in partnership with celebrity make-up artist Abby Ireland and renamed BD beauty Secrets. The BD now stands for Beauty Defined. Tesco said it had kept the BD initials as they were ‘so well-recognised’ by its customers.
Rolling out from the end of this month, the range comprises 114 lines including eight new products, and improved formulations. In line with the brand’s ‘value’ positioning, all are priced between £3.99 and £9.99. A number of lines had been replaced to make room for new products.
“BD has earned a loyal following due to its quality principles at affordable prices,” said cosmetics buyer Laura Farrell. “With advancements in technology and developing formulations, we felt it was the right time to update.”
The eight new products are: Dream Shine Highlighter, Luminescence Silk Primer, High Definition Finishing Powder, Vital Skin Long Wear Foundation, Va Va Boom Volumising Mascara, Water Tight Water Resistant Mascara, Pure Matt Lip Melt and a One Step Face Base.
Tesco has joined forces with Kellogg’s to launch a range of bathing gifts inspired by English fashion designer Anya Hindmarch’s spring collection, which featured cereal brands. The milk Bath Duo, Ultimate Pamper and Toast & Jam sets are available now (rsp: £6 to £10).