Tesco will launch the latest phase in its multimillion-pound backing for TV and movie streaming service Blinkbox today.
The new ad breaks on ITV2 this evening and will also get a prime-time spot during The X Factor on Sunday. It centres on the service’s boast of having ten times the number of new blockbuster movies than subscription rivals Lovefilm Instant and Netflix.
In the ad, a fish in a tank tries to get the attention of his family hosts who are watching an older movie when they could choose from a more up-to-date selection on Blinkbox.
“This campaign is about highlighting the advantage of Blinkbox over subscription services,” said Blinkbox Group marketing director Kate Simon. “We have ten times more of the latest blockbusters than the most popular subscription services in the UK, Netflix and Lovefilm Instant.”
The autumn marketing drive is Blinkbox’s biggest ever, with the TV campaign supported by VOD, digital, outdoor, radio and print advertising as well as through Blinkbox-owned channels, including CRM, social and in Tesco stores.