Tesco has partnered with one of the world’s largest social media cookery channels as part of its drive to inspire youngsters to learn more about cooking.

The retailer has joined forces with SORTEDfood, which has over 800,000 subscribers to its YouTube channel, with over four million monthly views.

The retailer will air a TV advert tonight between the national and regional news, showcasing simple cooking recipes and are running a video recipe online.

“We’re delighted to be partnering with SORTEDfood,” said Leonie Foster, customer communications director at Tesco. “We know our customers love tasty, simple and delicious recipes and are always looking for great value meal solutions.”

The SORTED team recently joined a Tesco Farm to Fork trail, which takes primary school children to Tesco stores and suppliers’ farms and factories to learn where their food comes from. So far over 120,000 children have taken part.

“Working with Tesco is a great way to amplify what we do and connect with an even wider community, hopefully encouraging them to get in the kitchen and try something new,” said Barry Taylor, SORTEDfood founder.