Tesco has issued new advice to cash-strapped shoppers on how to reduce buying unnecessary food.
The move, which it said was aimed at helping families in the grip of the cost of living crisis, has seen the retailer set out calls for a Use Up Day, whereby shoppers use up the contents of their fridge before buying more.
Tesco also released the results of a YouGov survey of more than 2,000 adults in the UK to back up its campaign, suggesting 92% of shoppers don’t know what they have in their kitchens before they venture to a supermarket.
The research reveals 73% of UK households have thrown away forgotten items lurking in cupboards, fridges and freezers, with Tesco highlighting figures from Wrap showing the average UK household wastes £800 of edible food each year.
“At Tesco, we want our customers to be able to get more out of their food shop whilst keeping delicious meals on the table,” said Tesco head of campaigns Tony McElroy.
“That’s why we’re encouraging shoppers to implement a weekly Use Up Day, take stock of what they have in their kitchens and make a shopping list before going out to shop. A little planning can help to spend less and reduce food waste, helping both our pockets and the planet.”
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