Tesco has relaunched its ‘reduced to clear’ areas, in a move to appeal to the growing number of shoppers looking for reductions amid the cost of living crisis.
The supermarket said increasing pressure on budgets had led to a sharp rise in the number of shoppers looking for yellow sticker deals, which was also helping to cut food waste.
A YouGov survey revealed 69% of shoppers look out for markdowns in store, with a third of customers seeking the reductions more frequently.
The new signage includes the strapline ‘Reduced in price. Just as nice’ and will be rolled out across 100 stores by Christmas, with a nationwide rollout in the new year.
Tesco said it hoped it would tempt the 29% of people who told the survey they would shop reduced items more often if the section was made more visually appealing.
“We want customers to spend less at Tesco, and our ‘reduced in price’ sections in stores now offer the reassurance that these products are just as nice, and are another reminder there’s great value to be found on every aisle at Tesco,” said Tesco chief customer officer Alessandra Bellini.
“We’ve locked the price of more than a thousand everyday staples until 2023 through our Low Everyday Prices, and we continue to price match on hundreds of products in Aldi.
“We’re also helping millions of customers spend less through their Tesco Clubcard, with Clubcard Prices giving up to 50% off thousands of products and helping customers collect points for money off their shopping.”
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