Stax is on trial in selected stores in the London area. The Pringles-style snack comes in three flavours - ready salted, cheese & onion and sour cream & onion.
Price: £1.28 per tube
Total score: 32/50
Suzie Plumb, curator,
28, Westminster, London
I tried all three flavours and although all have a good crunch to them, I wasn’t that impressed with the selection.
A barbecue or salt and vinegar offering would have enhanced the range.
All the flavours tasted quite salty. The cheese & onion flavour was my favourite. I would possibly buy it if I had people round, but only if it was on offer. The sour cream & onion offering did nothing for me.
I have always liked Pringles and Stax has the same easy-to-eat shape and texture. However, I think Pringles is a much better product.
If Walkers changed the containers and produced a wider range of flavours, I might be more inclined to choose this product, but in its current format it would be unlikely to attract my attention.
Jonathon Bayne, Technical development controller, Budgens
The packaging is an interesting design, which instantly provides a clue to what the product inside is trying to match - an existing and very well established potato-based snack product.
It is eye-catching and will no doubt look good on the supermarket shelves.
However, I am not sure if the public will take to Stax. Those customers who are loyal followers of Walkers will no doubt buy them.
I found the flavours uninspiring and two were quite disappointing. The product certainly did not live up to the promising packaging.
Only time will tell if the newcomer is a success, but with the full might of the Walkers marketing arm behind it, it stands a good chance.
However, it is not a patch on Pringles.