The Fabulous Bakin’ Boys has gone all Continental with its latest snacking product - a chocolate Belgian waffle.
Chocolaty Waffle has a milk chocolate flavour coating and has been developed to offer consumers an indulgent European alternative to bakery snack products traditionally found on UK shelves, such as muffins, cakes and flapjacks.
The product is being launched into c-stores, which the company has identified as the key market for hand-held bakery snacks, on January 9.
The company claimed that the line would offer cheer to consumers after the post-festive period comedown.