Asda claimed a fourth consecutive Grocer 33 pricing win as it undercut its main supermarket rivals and guest retailer Iceland.
At £52.05, Asda came in £3.34 cheaper than runner-up Tesco. It offered the lowest price for 14 items this week and was exclusively cheapest for five: the smoked back bacon, cashew nuts, Linda McCartney’s sausages, mushrooms and Young’s Gastro fish fillets.
While Asda’s win seemed comfortable based on Tesco’s shelf-edge prices, factoring in Tesco’s Clubcard Prices initiative would have made it a much tighter race. Clubcard members would have saved a further £2.99, reducing its total to £52.40 – just 35p more expensive than Asda.
Like Asda, Tesco also offered the lowest price for 14 lines, with five exclusively cheapest. These were the houmous, Mr Kipling almond slices, Red Bull, sweet potatoes and toilet roll.
Despite inflationary pressures, our shopping list at both Asda and Tesco was cheaper than it would have been a year ago. The other four retailers were more expensive than this time last year.
Guest retailer Iceland only managed third spot this week. At £57.13 it was just over a fiver more expensive than Asda. It had four exclusively cheapest products: the Belvita bakes, chicken breast, eggs and sparkling water.
Sainsbury’s came in £6.04 more expensive than Asda at £58.09. It also had four exclusively cheapest products: the sanitary towels, Dr Pepper, sliced loaf and strawberries.
Fifth-placed Morrisons was £6.66 more expensive than Asda at £58.71. It was exclusively cheapest for the beef slices, Ben & Jerry’s ice cream and the cheddar.
Waitrose lagged a long way behind its rivals in sixth place. At £70.19, it came in £18.14 more expensive than Asda.
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