Morrisons has picked up its second pricing win of the current Grocer 33 year in what was a particularly competitive week.
At £60.38, Morrisons was just 20p cheaper than runner-up Sainsbury’s. It offered the lowest price for 13 lines and was exclusively cheapest for six. These included the cheddar, chicken thighs, Richmond meat-free sausages and the Spontex scouring pads. Morrisons also had the most promotions, with 13 deals.
Second-placed Sainsbury’s offered the lowest price for 12 lines and was exclusively cheapest for the McCain fries and Robinsons squash.
Close behind was Asda, which came in just 1p more expensive than Sainsbury’s and 21p dearer than Morrisons.
Asda also offered the lowest price for 13 products and was exclusively cheapest for three lines. These were the McVitie’s Jamaica ginger cake, organic onions and own-label red pesto.
Based on its shelf-edge prices, Tesco came in fourth. At £63.89, it was £3.51 more expensive than Morrisons. However, Tesco Clubcard holders would have received a discount of £2.46. Factoring this in would have taken its total to £61.43, which would have closed the gap with Morrisons to just £1.05.
Tesco offered the lowest price for nine products and was exclusively cheapest for the carrots and Schär ciabatta rolls.
Fifth-placed Ocado was exclusively cheapest for the gala apples, bananas, Camden Hells and Heinz ketchup. It came in £5.45 more expensive than Morrisons at £65.83 but beat its former partner Waitrose.
Waitrose was a long way off the pace this week. At £71.41, it was £11.03 dearer than Sainsbury’s and £5.58 more than Ocado. This was despite offering the lowest price for nine products and beating its rivals on the Dr Oetker pizza, Vitalite spread and Walkers Wotsits.
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