Workington is a gateway town to the Lake District. Do you benefit from the tourist trade? We’re not classed as a seasonal store. However, a lot of people choose to stay out this direction because it’s cheaper. Despite only being around 25,000 sq ft, our online shopping covers a large area, including places like Keswick, which get really busy in the summer, and we see a spike in our home delivery. Workington is a rural seaside town. Our local shoppers are a broad mix of lower and higher-affluence families.