Ellie Taylor

The comedian, writer and actor will co-host the ceremony on Friday 5 October

Comedian Ellie Taylor has been unveiled as the celebrity guest of The Grocer New Product Awards 2018.

Taylor, who also writes and acts, has been a stand-up comic since 2010, since when she has competed in ITV’s comedy talent contest Show Me The Funny (coming fourth), hosted BBC Three panel show Snog Marry Avoid?, and been a guest on the likes of Mock the Week, Would I Lie to You? and Pointless Celebrities.

Her acting credits include Plebs, The Mash Report, The Lodge and Brotherhood.

She will co-host The Grocer’s awards ceremony on Friday 5 October alongside the magazine’s editor, Adam Leyland. Winners and runners-up of our celebration of outstanding branded fmcg innovation will be announced at a lavish lunch at Marriott Grosvenor Square, London.

Book your place now at one of the biggest industry awards events of the year

The shortlist of finalists covers sectors from babyfood and bagged snacks to spreads & preserves and store cupboard essentials. It comes after a rigorous consumer judging process, saw almost 200 entries trimmed to 130 across 29 categories. They were then subject to scrutiny from a panel of experts comprising the likes of brand bosses, food development gurus and journalists.

See the full rundown of New Product Awards 2018 finalists