Sainsbury is poised to give a wider roll-out to an on-pack freshness indicator in its fresh produce fixture.
The RipeSense label responds to changes in the aroma given off by fruit as it ripens and changes colour.
The technology was given a test run on a two-piece pear pack in Local stores for two months prior to Christmas. The trial proved a success and Sainsbury is finalising plans to introduce the label across its estate. The multiple is now also developing sensors for avocados, melons, kiwifruit, stone fruit and mangoes. It expects to run trials with at least one of these in the coming 12 months.