Bel UK is putting £2m behind the launch of Laughing Cow Cheez Double Dippers snack. TV and cinema ads, instore activity and PR will back the new cheese snack which combines breadsticks, a creamy cheese dip and crispy bacon bits (rsp: £1.69, four-tub pack). The ads will target children and build on the Cheez Dippers Rooster campaign. The company is also bringing out five-tub packs of its standard Cheez Dippers (rsp: £1.49). {{P&P }}