Ferrero Rocher is easing into the premium chocolate bar fixture with a new three-piece format (rsp: 65p) aimed at those who would normally buy a bar.

"As well as providing a new treat-size format for our loyal customers, we also believe it will bring new shoppers to the brand," said sales director Jason Sutherland.

A five-piece gifting line (rsp: £1.29) also launches this week to replace the Ferrero Rocher four-piece gift box, which is being axed. Sutherland said the larger size was more suitable for gifting occasions.