With the cost of eating out still high, shoppers are bringing the celebration home and reshaping the festive calendar. From grazing boards to a golden quarter that now begins in late summer, suppliers tell The Grocer how affordable indulgence, provenance and a sense of theatre will define Christmas 2026.
Protein is everywhere, but the era of slapping a claim on pack and watching sales climb is over. Shifting consumer attitudes and GLP-1 medications are raising the stakes for brands.
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Cleanliness in the home and personal care have become increasingly linked to overall wellbeing, with shoppers seeking out products that offer pleasant fragrance, natural ingredients and sustainable packaging, alongside the key attribute of performance.
Faced with multiple challenges, convenience retail groups are placing their faith in detailed data insights to inform how they remain competitive and profitable.
Gen Z binge drinking rates triple despite moderation trend, as retailers balance premium growth with mainstream core ranges
Both the plant-based and free-from categories are increasingly innovating in a way that mirrors traditional consumption cues, with flavour and convenience to the fore, attracting greater interest from a wider audience.
As one packaging supplier puts it: “The most successful packaging today balances visual impact with sustainability and operational efficiency.” But that’s not a straightforward combination to achieve in an increasingly stringent regulatory environment.
From functional health to sheer indulgence, the growing breakfast & brunch occasion now serves multiple needs – and there is an exciting opportunity for retailers to capitalise.
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The UK petcare category has returned to growth in 2025 with a 1% increase, driven by premiumisation as shoppers prioritise quality nutrition and natural ingredients despite economic pressures.
Given its protein-rich content, cheese has a major opportunity to tap the current health & wellness trend. But can it shake off its image as a guilty indulgence?
As HFSS restrictions tighten the noose around LHF product promotion, discover how some confectionery suppliers are exploring reformulation alongside different tastes and textures to stimulate demand, while others are playing on their heritage and quality to retain loyal shoppers.
Quality has become essential across all price points as the boundaries between occasions blur and retailers discover growth opportunities across every demographic.
As shoppers seek healthier and premium options, the bread and baked goods sector is seeing dynamic growth.
Although still resilient overall, there is increasing shift in the soft drinks category towards products with a purpose – be it health, energy or wellbeing.
Social media continues to influence shoppers’ choices in the snacking category and ‘snackification’ now represents more than just meal replacement, signalling a cultural shift in consumer habits.
Ready-to-drinks, cocktails and low & no continue to be the star performers in a market where flavour exploration is ramping up.
From snacks to globally inspired meals and healthy options, the frozen category is rife with innovation and excitement, as suppliers show there is no need for compromise when choosing frozen over fresh.
As they seek to entertain more at home, consumers will be looking for affordable indulgence both for gifting and self-treating, as well as multi-sensory experiences from their festive products.
World foods are broadening their appeal, from African jollof seasonings to Polish kefir, as consumers discover authentic flavours in their weekly shop. The days of rigid ethnic food aisles are over - today’s shoppers want authentic flavours that fit their health goals and busy lifestyles.
Protein and functional foods suppliers are broadening out their offer as consumers’ focus on health & wellness leads them increasingly to the sector.
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