Medicated sweets manufacturer Adams is backing its Halls brand with £2m of advertising this winter ­ the first time it has increased marketing support in the fourth quarter. It is also gearing up for a £4m marketing spend throughout 2002. Next month's consumer press ads include support for Mentho-Lyptus sugar free varieties, Original and Cherry in women's magazines, and repeats of the Take a deep breath' series in national Mirror titles for the Mentho-Lyptus range. These are backed by radio commercials, promotions and trade ads. The company claimed its Halls Soothers were the fastest growing product in the sector. {{P&P }}