Parfetts has unveiled a new initiative aimed at helping independent retailers increase sales and simplify ordering, while giving suppliers “clearer visibility and stronger execution” in-store.
The ‘Go For Growth’ programme will feature an online hub which brings together category advice, core range recommendations, planograms and market data. It also features promotions, new product development, and supplier content, all of which will be integrated into the wholesaler’s existing ordering platform.
Retailers will be able to log on, review planograms, identify bestselling products and act on tailored recommendations, with the ability to add suggested products directly to their basket without switching systems.
Go for Growth will launch online and in depots on 13 April, with an app due to follow later in the month. In-depot communications, banners and digital screens will be displayed across Parfetts’ depot estate to showcase the initiative, while shelf-edge labels will highlight core product ranges. QR codes will also link retailers directly to the platform.
Retailers will also receive monthly category and event-led guides, offering up-to-date advice, practical recommendations on sales and margin opportunities throughout the year.
Retailers can order chilled and frozen lines through the same system and access a range of in-store services, including waste management, equipment, food-to-go and coffee solutions, as well as third-party services such as banking.
Parfetts said the ambition is to move beyond convenience and provide more disciplined, data-led category management. By combining supplier content with insight and EPOS data, the platform is designed to “deliver unbiased advice focused on improving rate of sale, rather than simply expanding distribution,” the wholesaler added.
With AI now part of Parfetts’ digital strategy, through Go for Growth, the business has partnered with Hubpix to analyse in-store merchandising, identifying compliance issues, gaps on shelf and missed sales opportunities.
The system recommends product additions to retailers and feeds these insights back to suppliers, along with Electronic Point of Sale (EPOS) data, to provide a clearer view of product performance in-store.
“Go for Growth is about helping retailers drive real improvement from their ranges,” said Parfetts trading director Cheryl Hope.
“At the same time, it gives suppliers a meaningful way to add value for our retailers, through better insight, stronger execution and greater brand engagement that genuinely helps to grow categories.”
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