Innocent and Ella's Kitchen founders join The Grocer conference

Paul Lindley will provide insights on brand building

Two of the industry’s foremost entrepreneurs are to impart the benefit of their wisdom and experience at a new brand-building conference organised by The Grocer.

Innocent founder Adam Balon and the man behind Ella’s Kitchen, Paul Lindley, will head a star-studded cast of entrepreneurs, leading buyers, branding consultants and finance experts discussing ‘How to Build a Brand’.

Speakers will cover fundraising, consumer insight, working with supermarkets, finding alternative routes to market, and maximising small marketing budgets.

The one-day How to Build a Brand conference is aimed at helping smaller suppliers establish, develop and maintain successful brands in the fmcg market, and will be held in London on 22 October.

“There’s also a great deal leading brand owners could take away from this conference since entrepreneurship and growth are elusive for so many large corporations,” added Adam Leyland, editor of The Grocer.

To book a place, call 01892 506945, email or visit