Archive of all Innocent articles
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NewsInnocent launches ‘veg-packed’ duo of smoothies
Green Goodness and Red Goodness contain a vegetable content of at least 25%
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NewsOddlygood snaps up ex-Innocent marketing lead
Simpson will serve as head of UK & Ireland marketing at the group, which acquired Rude Health, one of Britain’s best-known plant-based milk brands, last year
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NewsMorrisons launches yellow packaging push for £15m Marie Curie campaign
A percentage of the sales of products such as Innocent Orange Juice and Fairy Lemon will go towards the Every Pack Gives Back campaign
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NewsInnocent reveals £1m regenerative agriculture fund winners
The scheme supports innovative projects that champion regenerative agriculture and help safeguard the future long-term supply of fruit & veg
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NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
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NewsInnocent Drinks publishes open letter calling for end to fruit & veg ‘deserts’
The letter has called on the government to address the UK’s ‘fruit & veg deserts’ where over 10 million people face significant barriers to accessing fresh produce
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsInnocent shakes up board following trio of departures
The appointments come with COO James Davenport and UK MD Sam Akinluyi set to depart
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NewsInnocent restructure sees UK boss follow COO out the door
Innocent said it was reshaping its leadership team to ’continue to grow profitably and responsibly’
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NewsInnocent veteran James Davenport to depart as COO
Davenport had been “integral to the transformation of the business” over his more than 20-year employment, Innocent said
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RankingsWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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NewsInnocent losses soar as £200m factory needs more investment
Revenues declined by £15.6m – a 3.5% fall year on year – to £426.2m in the 12 months ended 31 December 2022, according to newly filed accounts
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Comment & OpinionAilana Kamelmacher, Intune co-founder, doyenne of foodie PR and storyteller supreme
Ailana Kamelmacher has left an indelible mark on food and drink brands and also touched countless lives with her championing and mentoring of young people
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Analysis & FeaturesPower List: the black leaders blazing the trail in fmcg
Ethnic diversity is improving across fmcg boards – thanks in no small part to this inspirational lineup of black leaders in grocery, many of whom are determined to help others follow suit
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Analysis & FeaturesNine launches proving even big brands can’t get vegan dairy alts right
The ambition to create the next big dairy-free alternative has carried many brands into the vegan chiller category, and some to exit the race
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Analysis & FeaturesInside Innocent: one of the first carbon-neutral factories in the world
Innocent splashed £200m on its first- ever factory, positioned on the edge of the port for fruit fresh off the boat. It is one of several moves to cut down its carbon footprint
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NewsInnocent takes axe to dairy-free milk alternatives
The fruit juice giant announced on Twitter this week the range would leave shelves ‘in the next few weeks’
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NewsInnocent pushed to £9.5m loss by Brexit-linked factory move
Smoothie maker Innocent Drinks has fallen into the red after splurging on a new purpose-built factory in the EU post-Brexit.
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NewsHealthy cereal startup Surreal hires Innocent copywriter John Thornton
Thornton joins the business from his previous role as copywriter & social media manager at Innocent
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NewsInnocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit