Archive of all Innocent articles – Page 6
-
NewsInnocent loses VAT fight
Innocent has lost its fight on VAT charges on smoothies. The tax tribunal ruling came after Innocent challenged its tax bill by arguing its smoothies were "a liquefied fruit salad" rather than a "beverage".
-
NewsInnocent is Europe’s top smoothie player
Innocent Drinks has become Europe's number one smoothie brand after doubling its market share in the past 12 months.
-
NewsInnocent’s £5 café pops up in London
Innocent is opening a pop-up restaurant in East London in bid to help 5,000 people get their 5-a-day. The 5 for 5 Café will open at the Tramshed in Shoreditch for seven days from 1 October. Diners will get a two-course meal for £5 and be...
-
NewsInnocent Kids debuts new website
Innocent has unveiled a new website for young smoothie fans to complement its latest fridge magnet promotion.
-
News
Innocent swoops upon Sainsbury’s Brightman
Innocent has headhunted Philippa Brightman, special diets and health manager at Sainsbury's, to help steer the technical side of its fruit sourcing.The 27-year-old, who was instrumental in the February relaunch of Sainsbury's 100-strong...