All Innocent articles – Page 5
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NewsCoke puts Innocent in the Olympic spotlight
Innocent has pole-vaulted its way onto the podium of Olympic sponsors after leveraging the fi nancial muscle of its majority stakeholder Coca-Cola, The Grocer can reveal.
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NewsInnocent embarks on innovative Tweet & Eat push for Veg Pots
Innocent is offering shoppers discounts on its Veg Pots based on how often they tweet about the brand. The four-week Tweet & Eat campaign asks consumers to tweet using the hash-tag #tweetandeat. As the number of people using the tag…
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NewsInnocent helps kids to make smoothies from unwanted fruit
Innocent has come up with an ingenious scheme to turn unsold fruit into smoothies for schoolchildren. Under an eight-week trial launched last Friday, unwanted fruit collected by one of Innocent's partners in the scheme, food donation...
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NewsInnovation guru Goyder moves on from Innocent
Joe Goyder, head of consumer insights for new opportunities at Innocent, has left just 14 months after taking the role. Goyder, appointed in March last year, focused on developing customer understanding around the smoothie maker's new...
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NewsIs Innocent planning a posher Pot Noodle?
Innocent is keeping a lid on its NPD plans but The Grocer understands it is working on a "completely new" posh Pot Noodle-style product to launch in September.
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NewsBrown to head up Innocent expansion into the food aisles
Innocent has promoted Paul Brown to commercial director of food in a bid to accelerate the brand's expansion beyond drinks. Brown has been commercial controller of Innocent's debut food line, Veg Pots, since they launched three years...
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News100% green packaging gives Innocent the blues
In a major u-turn for the green pioneer, Innocent has slashed the amount of rPET it uses in its smoothie bottles from 100% to 35% blaming a fall in the recycled plastic's quality and an "unpleasant blue tinge". The move, which the company...
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NewsInnocent founder Reed buys into DNA tester
Innocent Drinks founder Richard Reed has bought a stake in food testing company Geneius.
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NewsCampaign Trail: Innocent's fuel for superheroes
Innocent Drinks £2.7m TV campaign brings a whole new meaning to the phrase superfood. The ad starts this week and features a smoothie dressed in a Superman-style red cape flying around saving consumers from the temptation of unhealthy snacks....
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NewsInnocent loses VAT fight
Innocent has lost its fight on VAT charges on smoothies. The tax tribunal ruling came after Innocent challenged its tax bill by arguing its smoothies were "a liquefied fruit salad" rather than a "beverage".
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NewsInnocent is Europe’s top smoothie player
Innocent Drinks has become Europe's number one smoothie brand after doubling its market share in the past 12 months.
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NewsInnocent’s £5 café pops up in London
Innocent is opening a pop-up restaurant in East London in bid to help 5,000 people get their 5-a-day. The 5 for 5 Café will open at the Tramshed in Shoreditch for seven days from 1 October. Diners will get a two-course meal for £5 and be...
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NewsInnocent Kids debuts new website
Innocent has unveiled a new website for young smoothie fans to complement its latest fridge magnet promotion.
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News
Innocent swoops upon Sainsbury’s Brightman
Innocent has headhunted Philippa Brightman, special diets and health manager at Sainsbury's, to help steer the technical side of its fruit sourcing.The 27-year-old, who was instrumental in the February relaunch of Sainsbury's 100-strong...
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