Archive of all Innocent articles – Page 2
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NewsHealthy cereal startup Surreal hires Innocent copywriter John Thornton
Thornton joins the business from his previous role as copywriter & social media manager at Innocent
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NewsInnocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit
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NewsNick Canney to replace Douglas Lamont as Innocent CEO
Lamont is leaving the juices and smoothies brand to lead Tony’s Chocolonely
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NewsInnocent ‘misled’ shoppers over environmental impact of buying its drinks, ad watchdog rules
The 26 complainants included a member of activist group Plastics Rebellion
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InterviewsInnocent’s Douglas Lamont on leading the quest to make business ethical
Innocent boss Douglas Lamont wants business to be a force for good. He’s making the case for legislation to that effect – and he’s practising what he preaches
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NewsFormer Innocent supply chain manager moves to eco cleaning brand Wilton London
The appointments come after a £500k, oversubscribed crowdfund
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NewsInnocent turns pandemic sales decline around
CEO Douglas Lamont told The Grocer “a steady return” of the impulse business as lockdown restrictions ended had led to “an encouraging” performance in 2021.
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NewsInnocent hires Sam Akinluyi as UK & Ireland MD
He is a 19 year-veteran of the fmcg sector, having previously worked for Nestle and as grocery channel sales director for Mars
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NewsInnocent global growth drives sales surge as it slips to loss
Innocent’s sales surged past £400m last year, though the group fell to a loss as it funded expansion across Europe and beyond
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NewsInnocent adds Power to the Purple flavour to Plus range
The new drink provided ‘tailored health benefits’ with a range of B and C vitamins
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NewsInnocent enters juice shots category with ‘intense’ trio of drinks
Called Innocent Shots, the range comprises three juices – Power Sour, Ginger Kick and Blazing Greens
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NewsInnocent sales rocket amid European expansion
Innocent has posted further revenue growth last year, with sales rocketing to nearly £400m as health-conscious consumers flocked to buy its smoothies
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NewsInnocent launches in Japan, with plans for China debut next year
A trio of the brand’s smoothies have landed in Tokyo in 3,000 7-Eleven stores as well as other retailers
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Comment & OpinionDuncan from Blue lends Innocent a new voice
As brand ‘voices’ go, Innocent’s is one of the most recognisable
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NewsInnocent boosts flavoured water offer with lower-sugar Refresher duo
Lemon & Ginger and Raspberry & Rosemary are made with no added sugar or sweetener
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NewsInnocent Drinks sales boosted by international growth surge
The UK’s biggest smoothie maker Innocent Drinks has posted annual revenue growth of 22% as surging international sales boosted sales to almost £370m.
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NewsInnocent's top marketer Dan Germain leaves after 19 years
Germain has worked at the juices and smoothies giant since its inception in 1999
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NewsInnocent unveils bottle with 15% recyclable bio-plastic
The result of two years’ development, it will initially be used from this month for Innocent’s smoothies
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Rankings25 (30) Innocent
An emphasis on NPD helped Innocent crack the juices and smoothie market in 2017
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Analysis & FeaturesCan Innocent rattle Alpro with its dairy-free launch?
Alpro’s dominance of the dairy alternatives drinks market faces a major challenge from an unlikely source