Archive of all Innocent articles – Page 4
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NewsInnocent drops Veg & Noodle Pots to focus on drinks ranges
Innocent is axing its ailing Veg Pots and Noodle Pots from May as it focuses on its drinks…
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NewsInnocent consolidation hurts Coca-Cola's European results
The consolidation of the Innocent juice and smoothie business impacted The Coca-Cola Company’s financial performance in Europe last year. The company said the consolidation of Innocent unfavourably hit operating margins because of the higher cost structure associated with finished goods businesses and because of Coca-Cola’s level of ...
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Analysis & FeaturesTop launch: Super Smoothies by Innocent
Innocent has big ambitions for the functional fruit & veg drinks it launched in March – setting out a two-year sales target of £30m. There’s no denying Super Smoothies is a compelling proposition – combining the strength of the Innocent brand with good-looking products featuring fruit, vitamins and ingredients ...
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NewsNick Canney becomes UK & Ireland MD at Innocent
Smoothie maker Innocent has ramped up its executive team as it seeks to reverse falling UK sales…
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Comment & OpinionProtecting the innocent?
I’m a dad. And, as such, have had many worries for my children over the years
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NewsInnocent Drinks hopes to make it third time lucky in Sweden
Innocent Drinks is targeting export sales growth of more than 200% over the next five years…
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NewsInnocent sees profits dip despite growing European sales
Profits dipped at Innocent Drinks last year as the smoothie and juice supplier experienced a slowdown in UK growth…
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NewsInnocent debuts cold-pressed fruit and veg juices
Innocent has made its cold-pressed debut with a range of fruit and vegetable juices.
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NewsDave Ashton joins Innocent as grocery controller
Innocent has appointed Dave Ashton as its new grocery controller…
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NewsInnocent leaps to defence of smoothies with new sugar research
Innocent Drinks this week launched the “case for the defence” of its fruit-based no-added sugar drinks
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NewsInnocent relaunches Veg Pots range
Innocent is relaunching Veg Pots and has admitted the brand has not kept pace with the changing ready meals market…
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NewsCan Innocent's new Super smoothies boost flagging sales?
Innocent believes its declining smoothies could get a £30m boost from the launch of its new functional fruit & veg drinks…
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Analysis & FeaturesInnocent - Big Knit 2013
It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year
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NewsInnocent ad campaign to focus on 10% of profits given to charity
Innocent is to make an emotional message – rather than individual products – the core of its marketing activity…
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NewsDon Simon withdraws one-litre smoothies from UK market
Don Simon has pulled one-litre smoothies – 18 months after launching them to challenge Innocent.
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NewsInnocent and Ella's Kitchen founders join The Grocer conference
Two entrepreneurs are to share their experience at a new brand-building conference organised by The Grocer…
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NewsBen Greensmith made commercial director in Innocent reshuffle
Innocent has promoted its grocery controller Ben Greensmith to commercial director…
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NewsInnocent's This Water is back as Juicy
Innocent has taken its This Water brand back to its roots by relaunching it as Juicy Water…
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NewsDoug Lamont takes reins at revamped Innocent as first ever CEO
Innocent’s first-ever CEO is Doug Lamont, The Grocer can reveal.The current director of marketing and innovation will step up to the newly created position to lead an eight-strong executive board, when co-founders Adam Balon, Richard Reed and Jon Wright step down next month from day-to-day responsibility after selling a majority ...
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Category ReportInnocent closes the gap to Tropicana in juices and smoothies
Ever since Innocent moved into chilled juice in 2010, it has been eroding Tropicana’s market-leading position…