‘Miracle’ water brand Lakeland Willow has called in administrators in a bid to save the business. The Lake District company, which had created a loyal following for its ‘natural aspirin’ mineral water brand, is understood to have taken the drastic action following ongoing losses throughout this year.
The healing claims of the brand were highlighted by The Grocer more than two years ago (February 1, 2003, p59). Bottling of the water began after farmer Philip Lynott noticed that horses drinking from the spring on his land were rarely ill. Investigations revealed that the water was a source of salicin, said to be a ‘natural aspirin’, which it picks up as it filters through rare white willow bark in the Cartmel Valley.
Fans of the brand include celebrity chef Clarissa Dickson Wright, who claimed that it made a benign cyst virtually disappear, and racehorse trainer Michael Chapman, who claimed that the water had saved one of his horses from a potentially fatal leg wound.
Les Ross of Grant Thornton in Manchester said: “Our aim is to achieve a restructuring and refinancing of the business or to sell it.”