The Guardian and the Observer have announced a raft of editorial, marketing and sponsorship activity for this year's World Cup. Tomorrow (Sunday, May 19), in addition to the regular Observer Sport Monthly, the Observer will produce an Observer Sport Monthly World Cup special issue. The magazine will feature 100 Great World Cup Moments which will tie in with a sponsorship deal between OSM and Channel 4. They will broadcast on a three-hour programme on Channel 4 on May 18. The OSM special will also include a combination of features and interviews plus team details and fixtures. Readers will also be offered the opportunity to win Gazza's shirt last worn during the England v Germany World Cup semi-final in 1990. The OSM World Cup magazine is being supported by a national TV campaign while the competition will be supported by a national radio and press campaign. The Guardian start its activity with a 92-page A5 World Cup Guide to the tournament which includes information on venues, teams and matches, plus an eight-page pull-out wall chart. To be given away with the paper on May 27, it will be supported by a national radio campaign. Alongside this, the Guardian will produce a 20-page daily tabloid sports section from June 4 which will run alongside the Guardian's usual 24-page Saturday and 32-page Monday sport tabloid sections. The Guardian has also devised a collectable card game starting on Saturday, May 25. The 'Top Chumps' cards will depict famous football champs who have behaved like chumps' and the game will be supported by a tv campaign from May 24. Joe Clark, circulation director of GNL, said: "We have put together a fantastic package for the World Cup which will make the Guardian and the Observer an attractive package for readers and retailers." {{CTN }}