Of the seven official 'grocer' sponsors of Wimbledon, only Lansons was not captured on featured space promotion last weekend in any of the retailers researched by Assosia.
As in previous years, Robinsons used secondary space in all five retailers, with offers on Fruit Shoots and its fruit & barley and squash varieties.
It used x-for-y on 75% of promotions, while 17% were bogof and 8% save. Bottles featured the on-pack promotion Win Family VIP Wimbledon Passes.
Blossom Hill, which became an official sponsor of the tournament last year, featured the official Wimbledon logo on its promotional bottles in Asda. As well as an x-for-y offer, the wine brand was also offering consumers the chance to win a garden party kit.
The new sponsor of Wimbledon in 2008 is Evian, which has replaced Buxton as the official bottled water of the tournament.
Using both x-for-y and the save mechanic on its promotions at the weekend, the brand offered consumers the chance to win a pair of Evian Experience tickets for a VIP day at the tournament.
Garnier's Ambre Solaire, the official suncare brand since 2007, was featured on secondary promotional space in Asda, Sainsbury's and Tesco.
Sainsbury's favoured bogof, Asda x-for-y and Tesco half-price. Häagen-Dazs, which has sponsored Wimbledon since 2006, is running events during the tournament at its central London shop. The brand was featured on promotion in Asda using the save mechanic.
Nescafé is in its 10th year of sponsorship of Wimbledon and promotions were available in Morrisons, Sainsbury's, Somerfield last weekend, all using x-for-y on gondola ends.
Notable by its absence this year is Ariel, which has historically produced special powder packs to link in with the tournament. The brand used secondary promotional space only in Somerfield.