T&T Beverages is changing its advertising strategy to keep pace with its teen target audience.
In a new multi-media marketing push for its eponymous soft drink, the campaign theme of 'Had enough of pop?' contrasts with the brand's previous high profile sponsorship of ITV's pop wannabe show Popstars.
Parodies of the cheesey aspects of pop will be seen on billboards and in specialist music press ads. Activity will include interactive advertising at skate parks, online marketing, sampling and a national newspaper promotion.
The aim is to highlight improvements in the range's four flavours Tropicombo, Lazy Lemon, Jazz Berry and Red Hot Orange and their new 10% fruit content.
A spokesman said: "T&T is positioned as an alternative soft drink and Popstars had also broken new ground when we sponsored it. But the show's format has now been replicated so often everyone's fed up with it."
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In a new multi-media marketing push for its eponymous soft drink, the campaign theme of 'Had enough of pop?' contrasts with the brand's previous high profile sponsorship of ITV's pop wannabe show Popstars.
Parodies of the cheesey aspects of pop will be seen on billboards and in specialist music press ads. Activity will include interactive advertising at skate parks, online marketing, sampling and a national newspaper promotion.
The aim is to highlight improvements in the range's four flavours Tropicombo, Lazy Lemon, Jazz Berry and Red Hot Orange and their new 10% fruit content.
A spokesman said: "T&T is positioned as an alternative soft drink and Popstars had also broken new ground when we sponsored it. But the show's format has now been replicated so often everyone's fed up with it."
{{MARKETING }}
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