Fox’s Burton’s has returned to profit, after it outmaneuvered a tough biscuit market to win 9% revenue growth in 2025.
Pre-tax profits jumped to £14.3m in the year to 31 August 2025, up from a loss of £6.4m, as volume share gains in the UK and massive revenue growth in Europe plumped the group’s bottom line.
The biscuit maker, formed in 2023 by the merger of Fox’s and Burton’s, has climbed towards profitability since formation, and in two years’ results has pushed its gross margin from 14.5% to 23%. In the past year, operating profits nearly tripled to £31.2m.
The maker of Jammie Dodgers, Wagon Wheels and Party Rings took £695.3m in revenue in 2025, up from £638m the prior year.
Fox’s Burton’s revenue growth was largely driven by a 57.3% increase in its European sales, which jumped £24.7m to £68m. The group is owned – via Belgian holding company CTH Invest – by Ferrero group head Giovanni Ferrero.
In the UK, revenues grew 5.5% – propelled by volume growth of 6% for its branded biscuits, against a wider market volume decline of 6%.
The company attributed its success to brand innovations, including Maryland S’wich cookie sandwiches, and a campaign for Fox’s Chocolatey supported by Strictly Come Dancing judge Craig Revel Horwood. Stronger retail partnerships and investment into the group’s bakeries have likewise supported performance, it said.
“This financial year has been a positive year of growth across all key financial metrics, delivered through maximising the opportunities of consolidating the legacy businesses and a strong new product development pipeline,” said CEO Simon Browne.
“Despite a challenging operating environment, we have successfully outperformed the market and increased our branded sweet biscuit market share. This is testament to the dedication of our teams at FBC UK who continue to show up every day with a shared commitment to creating great products that people enjoy and delivering a high standard of consumer experience.”
The company also validated its net zero ambitions with the Science Based Targets initiative (SBTi) in May 2025, committing to reach full net zero across its value chain by 2050.
It has committed to reduce Scope 1 and 2 emissions by 50.4% by FY2032 from a 2022 baseline level, with Scope 3 cut by 30% in the same timeframe.
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