From Bass. A partner for its Red premium packaged spirit and designed for take home drinkers. Abv: 5% Price: £1.49 TARGET CONSUMER Nicola Forster, 30, copywriter at Condé Nast Publications, from London Disconcerted by the aqua-blue liquid glimmering at me through the bottle, my hopes were not high for the content. However, I was pleasantly surprised ­ as the cool sensation began to hit, I felt, as per the label, refreshed. Although the vibrant colour initially throws your taste buds off track, the flavour is not that of mouthwash but light and slightly fruity. The hint of alcohol is subtle, and unlike many of the alcopop drinks on the market, I'm not left with the sensation that if I drank too many my throat would be in danger of closing up. I would imagine that this would be aimed at the young, funky male in his late teens who hasn't quite managed to perfect swilling 10 pints but still wants to look cool when out raving and misbehaving with his mates. For an alcopop drinker, this could be perfection in a pot. Rating out of 25 ­ 22 Sally Easton Master of Wine and wine buyer for Berry Brothers and Rudd This product has a vibrant and striking turquoise colour. The nose is fruity, presumably smelling of natural extracts of kava kava and schizandra if the label is anything to go by, but actually akin to the more common sugar confectionery. The palate is sweet and, after an initial fizz on pouring, is still, which makes the palate rather dull and lacking interest. This is confected, short, unappealing, it lacks balance and leaves a chemical aftertaste in the mouth. The sweetness hides the 5% alcohol gained using vodka in the concoction. The packaging is clean and modern and typical of the genre. Rating out of 25 ­ 0 Graham Shearsby Board creative director, graphics, at Design Bridge This feels like a touch of déjà vu here. I am sure this one has been through the panel before. Then again, there seem to be an awful lot of brightly coloured concoctions around, with not really very much to differentiate them. This is apparently a chilled out partner for Red, or is it aimed at the trendy young Tories (an incredibly micro niche market with limited potential)? I'm afraid this is another design by numbers brand, with all the feel of being transient and lacking any depth. It will probably sell by the bucketload until Toilet Duck decides to take the drinks world by storm. Rating out of 25 ­ 8 Steve Mayes Category controller at Landmark What a coincidence, a PPS that shares its name with a toilet cleaner albeit spelt differently! Its target audience is very much a dedicated hardcore of prefabricated glob tasters. The label is bright and clean enough, and the margins will doubtless be outrageous. The PPS market continues to show startling growth and the bubble hasn't burst yet. It's like shooting fish in a barrel ­ easy money. Take the support, do the business and get out quick. Another cynical, soulless, uninspiring, me-too product that will succeed if the money's right. Rating out of 25 ­ 20 Total score out of 100 ­ 50 {{DRINKS }}