Visitors to the Americas section of Walk the World are unlikely to be disappointed. For the first time, IFE05 has attracted companies from Argentina, Colombia and Ecuador, and will also see its largest presence ever from the US.
Other countries returning to the show include Canada, Brazil, Cuba and the Caribbean.
IFE is an established event for the US Department of Agriculture and its London office will be at the forefront of the US presence at this year’s show.
The US pavilion at IFE05 will feature both exporters and specialist UK importers.
And, with products extending from wild Alaskan seafood to the fresh produce from the East Coast states, visitors who view US cuisine as synonymous with the fast food industry can expect to have their perceptions challenged.
For the first time, the US Pavilion will include a cooking demonstration area where visitors will be able to take their tastebuds on a culinary journey across America. Florida chef Travis Summers will be on hand to create a diversity of recipes.
Elsewhere, POM Wonderful will be displaying its pomegranate juice range, which will be launched in the UK next month.
The sweet, tart juice,widely acclaimed to be a powerful antioxidant, will be available in three varieties here - 100% pomegranate juice, pomegranate with cherry, and pomegranate with blueberry. It comes from fruit grown in California’s San Joaquin Valley and is pressed and bottled on-site.
Other products showcased on the stand will include POM Wonderful-branded pomegranate fruit, already on sale in the UK in Waitrose, Sainsbury and Morrisons.
Thanks to tourism and media exposure, Jamaican cuisine is becoming increasingly popular in the UK. And, to further strengthen that appeal, Jampro - Jamaica’s promotional organisation - has brought together a number of its food and drink producers.
“Consumer interest in Jamaican food and drink has never been higher, and, as a direct result, we are seeing steady year-on-year growth in the sales of authentic Jamaican products across the UK,” says trade commissioner Neil Hill.
“People are constantly looking for new taste experiences and Jamaican foods provide an exciting alternative to others from around the world, which consumers are perhaps over-familiar with.”
Exhibiting under the Flavours of Jamaica banner in the Caribbean Pavilion, producers including Grace Kennedy, West Best Foods, Jam Redi Foods and Busha Browne are displaying a wide range of lines.
These are aimed at underscoring the diversity of Jamaica’s food and drink heritage.
The Flavours of Jamaica initiative has been created by Jampro specifically to build a broader market for Jamaican food and drink in the UK by providing a platform for companies to gain greater distribution for their brands.
And, as part of the drive to establish Jamaica’s biggest-selling fruit drink, Tropical Rhythms produced by Grace Kennedy, as a major force in the mainstream UK soft drinks market, a wide selection of the brand’s unique flavours are being featured.
Visitors to the stand will be able to sample a selection of exotic-sounding varieties, including mango carrot, reggae medley, pineapple ginger, fruit punch and sorrel ginger. Tropical Rhythms was launched in this country on test two years ago and went national at the beginning of 2004.
The Brazilian participation will see a number of companies exhibiting an array of produce, among them Perdigao, Marfrig, Predilecta and Sadia, the latter claiming to be one of the world’s leading producers of chilled and frozen foods.
With 11 plants in Brazil, Sadia is the Brazilian market leader and its produce is sold in more than 90 countries.
Organised by the export and investment promotion corporation of Ecuador, Corpei, the Ecuadorian stand will include six Ecuadorian companies, which will be displaying products ranging from fresh fruit to fresh and frozen farmed tuna.