The brewer has been told to withdraw the advert for Young’s Bitter - along with a similar second advert - for implying a link with alcohol consumption and social and sexual success.
Both adverts feature the head of a pint along with the strapline: ‘This is a ram’s world.’ Michael Hardman, Young’s head of public relations, said the posters, which were intended as lighthearted adverts, were launched in 2004 before the alcohol advertising rules were tightened up.
“We ran them again briefly in 2005 after the goalposts had been moved, but we had already decided to end the campaign. We are now working on our new campaign and we are in touch with the ASA,” said Hardman.
He said that as the campaign had run its course, the company experienced no financial loss over the decision.
Australian wine producer Brown Brothers is to release its Temperanillo and Sangiovese varietals into the UK after a launch at the Australia Day tastings this month.
Patriarche Wine Agencies has been appointed as UK importer for the brand Champagne De Castelnau, produced by Coopérative Régionale des Vins de Champagne, the second largest co-operative in Champagne. The range includes De Castelnau Brut NV, Rosé NV, Vintage Brut 1996, Blanc de Blancs 1997 and Cuvée Spéciale.
Private equity house ISIS Equity Partners has taken a majority stake, investing £8.2m, in distributor Enotria Winecellars, which has more than 1,200 wines in its stable.
John Smith’s has secured a three-year sponsorship as The Official Beer of The Lakeside World Professional Darts Championship. Action from the 2006 Championship this month will be broadcast daily on BBC1 and BBC2.
UK importer PLB Group has added its first German winery to its portfolio. Moselland is a major producer in the Mosel Valley with brands such as Divinium and Insignium.
Aussie wine launch