Sting's wife Trudie Styler has reacted to the economic climate by using free-range and outdoor-reared meat instead of more expensive organic options in her new ready-to-cook meal kit range, Lake House Table Kitchen Suppers.
In March last year, Styler's Lake House Table company launched three organic meal kits into Waitrose, but it axed the trio late last year and introduced four new lines into Waitrose earlier this month under the name Lake House Table Kitchen Suppers. The line-up features new recipes such as peppered beef steak with Colcannon mash & cracked black pepper sauce, and is priced from £6.99-£7.99, as opposed to the £9.99-£12.99 rsps of the organic range.
Each of the four meals provides two servings and contains three stacked trays one with raw beef steak, chicken or pork; one with a sauce; and one with potatoes and vegetables.
Lake House Table co-founder and former joint managing director of Jordans, Ed Olphin, stressed that there was still a market for an organic range, adding that the company may yet launch an "evolution" of the original range.
"We're big fans of organic food, and always have been," he said. "But we know that people are feeling the pinch at the moment. We believe we're offering exceptional value for exceptional ingredients."
The new range would fill a gap in the chilled market for people who loved good quality food, but didn't always have enough time to cook completely from scratch, added Olphin.
The sauces are not heat-treated and are free of artificial preservatives.
In March last year, Styler's Lake House Table company launched three organic meal kits into Waitrose, but it axed the trio late last year and introduced four new lines into Waitrose earlier this month under the name Lake House Table Kitchen Suppers. The line-up features new recipes such as peppered beef steak with Colcannon mash & cracked black pepper sauce, and is priced from £6.99-£7.99, as opposed to the £9.99-£12.99 rsps of the organic range.
Each of the four meals provides two servings and contains three stacked trays one with raw beef steak, chicken or pork; one with a sauce; and one with potatoes and vegetables.
Lake House Table co-founder and former joint managing director of Jordans, Ed Olphin, stressed that there was still a market for an organic range, adding that the company may yet launch an "evolution" of the original range.
"We're big fans of organic food, and always have been," he said. "But we know that people are feeling the pinch at the moment. We believe we're offering exceptional value for exceptional ingredients."
The new range would fill a gap in the chilled market for people who loved good quality food, but didn't always have enough time to cook completely from scratch, added Olphin.
The sauces are not heat-treated and are free of artificial preservatives.
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