Blavod Black Vodka is set to make its TV debut as part of a £350,000 ad campaign.
A new risqué commercial will appear after the 9pm watershed on Channel 4 from September 1 through to December 19 and on ITV’s Central region from October 31 until December 19. Cinema ads may also follow.
The black vodka brand will also be adorned by limited edition ‘wet suit’ coolers over Hallowe’en and Christmas. Made from wet suit material, the bottle coolers will have a cobweb design for Hallowe’en and a snowflake design for Christmas.
Blavod Drinks UK md Richard Ambler said: “This is the strongest support package behind the brand ever.”