G Costa is investing in key personnel to further promote its flagship pan-oriental brand Blue Dragon, with the appointment of an oriental category marketing manager and a trade marketing controller.
Emma Hampson is looking forward to driving the oriental brands forward as she becomes the oriental category marketing manager, with full marketing responsibility for Blue Dragon.
She worked for four years as group product manager for the Hipp Organic Baby Food brand and helped take the retail sales value to £40m.
Tracy Hughes has been appointed to the newly created post of trade marketing controller to liaise between sales and marketing.
Hughes joins from Findus, where she was customer marketing manager. Before that she worked in consumer marketing with Nestlé’s Crosse & Blackwell and Buitoni brands.