US company Dreamfields is gearing up for a UK launch to try to replicate the success of its low-carb pasta in America.
The company claims its spaghetti, penne rigate and rotini range has a glycaemic index 65% lower than regular pasta, so it releases energy at a slower rate and makes consumers feel fuller for longer.
The brand is reportedly worth $16m in the US, with sales up 9% year-on-year.
“The initial response from health-conscious consumers in the UK has already been overwhelming,” said UK marketing director Lee Chapman.
The company said it used this week’s Food & Drink Expo event as a platform to introduce the brand to mainstream retailers, and had appointed Food Sellers as its UK distributor.
The company claims its spaghetti, penne rigate and rotini range has a glycaemic index 65% lower than regular pasta, so it releases energy at a slower rate and makes consumers feel fuller for longer.
The brand is reportedly worth $16m in the US, with sales up 9% year-on-year.
“The initial response from health-conscious consumers in the UK has already been overwhelming,” said UK marketing director Lee Chapman.
The company said it used this week’s Food & Drink Expo event as a platform to introduce the brand to mainstream retailers, and had appointed Food Sellers as its UK distributor.
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