US company Dream­fields is gearing up for a UK launch to try to replicate the success of its low-carb pasta in America.

The company claims its spaghetti, penne rigate and rotini range has a glycaemic index 65% lower than regular pasta, so it releases energy at a slower rate and makes consumers feel fuller for longer.

The brand is reportedly worth $16m in the US, with sales up 9% year-on-year.

“The initial response from health-conscious consumers in the UK has already been overwhelming,” said UK marketing director Lee Chapman.

The company said it used this week’s Food & Drink Expo event as a platform to introduce the brand to mainstream retailers, and had appointed Food Sellers as its UK distributor.