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All articles by Vince Bamford – Page 110
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Analysis & Features
Promo Dynamic: Cracking Easter egg offers hit shelves earlier than ever
Brands are doing their best to make the shopping seasons longer, while bogof is making its mark – especially at Tesco. Vince Bamford reports
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NewsAirtight secret to ambient ready meals that keep for a year
A range of ambient ready meals that has a 12-month shelf life, uses no artificial colourings or preservatives and in many cases is gluten-free and halal is looking for further retail listings. But despite also ticking boxes when it comes...
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NewsMars and Cadbury unveil latest NPD in fight for bite-size
Mars and Cadbury have both unveiled products targeted at the growing demand for bite-size chocolate treats. In a first for the Cadbury Dairy Milk brand in the UK, Chocos will offer consumers 11 round pieces of chocolate in a roll-pack…
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NewsSpecial relationship brings US favourites to shelves of Asda
Asda’s drive to bring US products to UK shelves continued this week with the roll-out of RC Cola. Regular and diet Royal Crown Cola launched in the US in 1905 is available nationwide in two-litre bottles (rsp: £1.28) and six-can packs…
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News
Rowntree’s steps on to Haribo’s share bag turf
Rowntree's is muscling into traditional Haribo territory with the launch of sharing bags of jellies, sours and foams.Aimed at young families, Very Berry Jellies, Sour Faces and Jelly Aliens are rolling out at the end of the month. They...
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Analysis & FeaturesCould DIY cigarettes prove a £2bn market in the making?
Is Imperial Tobacco fighting the illicit trade in tobacco with Make Your Own cigarettes, as it claims, or has it spotted a nice little earner, asks Vince Bamford
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NewsPersil revamp targets 30min washing cycles
Laundry detergents that work at low temperatures? Pah. Unilever reckons it has gone one better with a revamped Persil Small & Mighty that promises short washing cycles as well as a 30C wash. The concentrated format has been...
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NewsWalkers is accused of ‘cloning’ rival brands with Crinkles launch
The launch of a crinkle-cut range by Walkers has prompted a claim that the brand “clones” rival crisp products. Walkers is to roll out Walkers Crinkles in April, a move it claimed would be the biggest category launch of the past five…
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NewsHovis rolls out Union Jack loaf packaging
Hovis is to roll out a Union Jack pack design to highlight its use of flour milled from British wheat. From the end of March, the brand's Soft White range will carry bold Union Jack packaging and the tagline '100% British Wheat'. The new...
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NewsWalkers hails Crinkles launch as ‘biggest in five years’
Walkers is launching a range of crinkle-cut crisps next month, in a move the PepsiCo brand claimed was the biggest category launch of the past five years.
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NewsUnilever: ‘expecting great things’ from its chilled cooking oil
Unilever is hoping to inject a bit of cool into the cooking oil category with Flora Cuisine, the UK's first major chilled oil launch. The oil, which is rolling out now, is made from a blend of linseed, rapeseed and sunflower oils and...
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NewsCoconut water tipped to become £100m category
Product launches and increased distribution have reinforced coconut water's position as a product to watch in 2011, say industry observers. In the same week that coconut water brand Vita Coco was rolled out to 250 Tescos across the UK,...
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NewsPersil washing-up liquid is back with a fruity look
Persil washing-up-liquid which was axed by Unilever 14 months ago is being resurrected this month with a new look and formula. In November 2009 the range was the highest-profile victim of Unilever's strategy to reduce its number of...
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NewsLife on Mars: own goals ‘give brand 70s image’
Mars has crashed 20 places down the list of Britain's 100 biggest brands despite pumping millions into a World Cup tie-up and slashing the fat content of bars. Sales of the 79-year-old brand have slumped 14.2% a £17m fall in value while...
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NewsFocus On Pizza: Category raises its game
Innovation, tiering and World Cup promotions have helped own-label pizza steal a lead on its rivals – but brands won’t give up their slice of the market without a fight, says Vince Bamford
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NewsFocus On Fairtrade: Sweeter times for Fairtrade
Fairtrade continues to buck recessionary trends, as shoppers with a heart opt for ethical alternatives – not least when they’re buying chocolate and wine. Vince Bamford reports
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News
Focus On Confectionery: Market not so sweet on sugar
Lack of NPD may have dented sweet sales, but natural products, round-pound deals and sharing bags are ensuring the market doesn’t sour, writes Vince Bamford
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NewsFocus On Batteries: Seizing power
A 150% hike in sales of Duracell rechargeable batteries through the grocery channel has taken a heavy toll on the take-up of its rivals’ products, reports Vince Bamford
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NewsFocus On Free-From: Free-from brings home the bread
The success of gluten-free fresh bread Genius has prompted a sea change in the category, heralding a shift from long-life to fresh products, says Vince Bamford