All articles by Vince Bamford – Page 107
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Analysis & Features
Cadbury promotional push doubles deals
Many major food and drink brands reduced promotional activity in September, but Heinz and Cadbury still pushed hard, reports Vince Bamford
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NewsLucozade takes Energy range into cola market
Lucozade is making its first move into the cola market with a new addition to its Lucozade Energy range. Lucozade Energy Cola, which features a black label designed to set it apart from other Lucozade drinks, will be rolling out this…
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NewsPeroni winter ad takes movie lovers to Italy
Cinemagoers will see how young Italians spend the winter in the latest push for Peroni Nastro Azzurro.
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News‘Mindless munching’ sees sweet sales soar
Brits have munched their way through 120 million more boxes, bags and bars of sweets and chocolates in the past year. Supermarket sales of sweets soared almost 5% year-on-year to a whopping 2.9 billion packs, while the value of the market…
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NewsInnocent embarks on innovative Tweet & Eat push for Veg Pots
Innocent is offering shoppers discounts on its Veg Pots based on how often they tweet about the brand. The four-week Tweet & Eat campaign asks consumers to tweet using the hash-tag #tweetandeat. As the number of people using the tag…
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NewsAllinson makes Facebook debut
Allied Bakeries is making its first foray into social media with the launch of a Facebook page for its 120-year-old Allinson brand. The online push follows a re-launch of the brand last month that included new packaging based on Victorian designs and the roll-out of new loaf Brown Batch With ...
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NewsFormer Diageo GB boss Litherland to join Britvic
Britvic Soft Drinks has appointed Simon Litherland, former head of Diageo’s British business, to the newly-created role of GB managing director.
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NewsMagners cider goes on sale through Facebook
Magners cider is to go on sale through Facebook next week days after fellow drinks producer Diageo came under fire for strengthening its links with the social network. The C&C Group cider claimed it would become the first alcoholic...
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NewsInnocent helps kids to make smoothies from unwanted fruit
Innocent has come up with an ingenious scheme to turn unsold fruit into smoothies for schoolchildren. Under an eight-week trial launched last Friday, unwanted fruit collected by one of Innocent's partners in the scheme, food donation...
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NewsHeinz learns messing with a classic brand can leave a bitter aftertaste
Does the public furore aroused by Heinz and Twinings mean brands will always generate bad PR when they reformulate, asks Vince Bamford
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NewsAunt Bessie’s unveils pud designed to fit a sausage
Aunt Bessie's has developed a Yorkshire pudding designed to fit a sausage - in the same week another supplier has unveiled beef burgers shaped to fit in a baguette. Perfect for Sausage Yorkshire puddings, which will roll into stores early...
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News
Twinings old Earl Grey back on sale (sort of)
Twinings has started selling its classic Earl Grey tea again - but not through the supermarkets. The 300-year-old business has faced a consumer backlash since it revamped its Earl Grey tea in April by adding extra bergamot and citrus to…
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Analysis & Features
Fewer savings to be had, but brands offer deeper cuts
Last month’s fall in average savings seems to have been a blip. The past four weeks show fewer deals, but bigger price cuts.
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NewsStella Cidre pulled in ‘exploding bottle’ alert
Stella Cidre is being pulled from shelves after two consumers were injured when a bottle of the cider exploded. Brand owner AB InBev has issued a recall notice following the discovery of a yeast contamination in three batches of the cider.
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Analysis & FeaturesWill app-augmented reality prove more than just a Blip?
A new smartphone app claims it will change the face of marketing. Vince Bamford downloaded Blippar to check out what it can do
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NewsPepsiCo’s mini cans to extend female appeal
Soft drinks brands including Pepsi and Tango are being launched in 250ml cans for the first time in the UK. PepsiCo and its UK bottler Britvic are about to roll out multipacks of Pepsi, Pepsi Max and Diet Pepsi in the smaller format and...
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NewsAngry Earl Grey drinkers demand return of Twinings' old blend
Furious tea drinkers have slammed Twinings for changing the taste of its Earl Grey and are demanding the company reinstate the old version. Twinings has been attacked by consumers after revamping its Earl Grey in April this year by adding...
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News
Energizer aims to raise £100,000 for Help for Heroes
Battery brand Energizer has unveiled its biggest-ever promotional push - an on-pack campaign that is aiming to raise £100,000 for forces¹ charity Help for Heroes.
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NewsBag-in-box wines have shrunk in size and price
Wine suppliers and retailers are reducing the size of their wine boxes in a bid to hit lower price points. Value sales of Sainsbury's bag-in-box wines have increased 5% in the five weeks since the end of May, when it shifted all of its...
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NewsIntroducing Blippar, ‘the end for QR codes’
A new smartphone app that can recognise branded products is set to shake up the marketing world. Blippar – a free application available for iPhones and most Android devices – officially launched today, in partnership with Cadbury.