All articles by Vince Bamford – Page 15
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Comment & OpinionTesco’s wine range review is Project Reset’s toughest test yet
The key will be whether the new everyday prices on offer really do stand up to close inspection
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NewsKit Kat looks to Bond girls for cheeky Spectre ads
Nestlé has unveiled a cheeky marketing push for Kit Kat to tie in with the release of new Bond movie Spectre today [26 October]
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NewsMonster Energy offers Call of Duty Zombies gamers double points
Zombie-slaying gamers are being targeted in a new tie-up between Monster Energy and Call of Duty
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NewsMajestic Wines drops six-bottle minimum across business
Majestic is to drop the six-bottle minimum purchase rule across its business from tomorrow (27 October)
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NewsNeil Turton and Kate Harding join My Local senior team
Neil Turton and Kate Harding take the helm in trading and marketing
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NewsSodaStream MD Hope exits with pride over 70% sugar cuts
SodaStream UK boss Fiona Hope has left the soft drinks firm after five years at the helm
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NewsShopkins collectibles brand moving into the food aisle
Collectibles craze Shopkins will be ramping up its presence in stores with the launch of branded food lines
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NewsChivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old
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NewsViral: Black Friday by McCann Manchester for Aldi
With Black Friday deals resulting in apparent mass hysteria among shoppers, Aldi delivered its own witty put down
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NewsHain Daniels unveils Naughty But Rice chilled rice pud range
Hain Daniels has launched a new range of indulgent rice puddings…
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Analysis & FeaturesConfectionery brands run fewer Halloween offers in till aisles
There’s blood in the shopping aisles – and we’re not talking about brutal range rationalisation
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NewsConsumer PR: Marmite Neglect
W Comms took Unilever’s hit Marmite Neglect TV ads and warned the UK was heading towards Marmageddon
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NewsDigital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
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NewsEditor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”
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NewsOutdoor: Probably The Best Poster in the World by Fold 7 for Carlsberg UK
Fold 7 erected a poster embedded with a Carlsberg fount and a stack of glasses
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NewsPackaging: Save Our Paws by Bear
Snacking brand Bear marked its fifth anniversary by partnering with the WWF
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NewsShopper Marketing: Asda Retailtainment by Momentum Worldwide
Momentum Worldwide’s approach to Halloween gave families a real reason to visit Asda
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NewsTrade Media: Clarion for Magnum, Two Sides to Every Sale
For the launch of two limited-edition Magnums – one pink, one black – Clarion developed this disruptive campaign
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NewsTrade PR: OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’
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NewsWalkers adds limited-edition festive lines to Sensations crisps range
Walkers is extending Sensations with two limited-edition products for Christmas…