All articles by Vince Bamford – Page 15
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NewsViral: Black Friday by McCann Manchester for Aldi
With Black Friday deals resulting in apparent mass hysteria among shoppers, Aldi delivered its own witty put down
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NewsHain Daniels unveils Naughty But Rice chilled rice pud range
Hain Daniels has launched a new range of indulgent rice puddings…
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Analysis & FeaturesConfectionery brands run fewer Halloween offers in till aisles
There’s blood in the shopping aisles – and we’re not talking about brutal range rationalisation
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NewsConsumer PR: Marmite Neglect
W Comms took Unilever’s hit Marmite Neglect TV ads and warned the UK was heading towards Marmageddon
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NewsDigital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
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NewsEditor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”
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NewsOutdoor: Probably The Best Poster in the World by Fold 7 for Carlsberg UK
Fold 7 erected a poster embedded with a Carlsberg fount and a stack of glasses
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NewsPackaging: Save Our Paws by Bear
Snacking brand Bear marked its fifth anniversary by partnering with the WWF
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NewsShopper Marketing: Asda Retailtainment by Momentum Worldwide
Momentum Worldwide’s approach to Halloween gave families a real reason to visit Asda
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NewsTrade Media: Clarion for Magnum, Two Sides to Every Sale
For the launch of two limited-edition Magnums – one pink, one black – Clarion developed this disruptive campaign
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NewsTrade PR: OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’
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NewsWalkers adds limited-edition festive lines to Sensations crisps range
Walkers is extending Sensations with two limited-edition products for Christmas…
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NewsMondelez unveils new Cadbury line-up for Easter 2016
Mondelez has unveiled a new look and raft of new lines for its Easter confectionery
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NewsCoca-Cola Life off to slower start than Coke Zero debut
Coca-Cola Life has racked up sales of £26.5m in its first year on shelf
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Analysis & FeaturesDenny Fire & Smoke: Fire Grilled Ham: acid test
Kerry Foods is hoping to expand the appeal of sliced cooked meats with its BBQ-inspired premium brand
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Analysis & FeaturesAsda Iced White Chocolate Coffee: acid test
Part of the Asda Chosen By You range, this pack contains eight sachets of ‘white chocolate flavour coffee cappuccino’
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NewsSavoury biscuits boosted by health concerns
Savoury biscuits are growing ahead of their sweet counterparts
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NewsPlenish juice drinks listed in Waitrose with new look
The premium cold-pressed juice drink brand Plenish has won its first mainstream supermarket listing
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Analysis & FeaturesBread wheat: global market set to keep price low
Bread wheat prices have been tipped to remain low despite Defra figures showing total UK yield is likely to be down
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NewsUS gluten-free brand Udi's set to expand into UK frozen food
Business to expand into the frozen food category and ramp up presence in the snacking market…