All articles by Vince Bamford – Page 12
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News
Digital/social: Unbelievable by AMV BBDO for Pepsi
Pepsi’s ongoing Unbelievable campaign has pushed on with the help of the launch of a new YouTube channel
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News
Editor's Choice: Kenco Coffee vs Gangs by JWT for Mondelez
“To encourage Honduran children to reject gang life for coffee farming was daring, and vividly told”
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Outdoor: Probably The Best Poster in the World by Fold 7 for Carlsberg UK
Fold 7 erected a poster embedded with a Carlsberg fount and a stack of glasses
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Packaging: Save Our Paws by Bear
Snacking brand Bear marked its fifth anniversary by partnering with the WWF
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News
Shopper Marketing: Asda Retailtainment by Momentum Worldwide
Momentum Worldwide’s approach to Halloween gave families a real reason to visit Asda
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News
Trade Media: Clarion for Magnum, Two Sides to Every Sale
For the launch of two limited-edition Magnums – one pink, one black – Clarion developed this disruptive campaign
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Trade PR: OneChocolate Comms for The Can Makers
The Can Makers appointed OneChocolate to help change the perception of the drinks can from ‘mass’ to ‘modern’
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Walkers adds limited-edition festive lines to Sensations crisps range
Walkers is extending Sensations with two limited-edition products for Christmas…
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Mondelez unveils new Cadbury line-up for Easter 2016
Mondelez has unveiled a new look and raft of new lines for its Easter confectionery
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News
Coca-Cola Life off to slower start than Coke Zero debut
Coca-Cola Life has racked up sales of £26.5m in its first year on shelf
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Analysis and Features
Denny Fire & Smoke: Fire Grilled Ham: acid test
Kerry Foods is hoping to expand the appeal of sliced cooked meats with its BBQ-inspired premium brand
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Analysis and Features
Asda Iced White Chocolate Coffee: acid test
Part of the Asda Chosen By You range, this pack contains eight sachets of ‘white chocolate flavour coffee cappuccino’
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News
Savoury biscuits boosted by health concerns
Savoury biscuits are growing ahead of their sweet counterparts
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Plenish juice drinks listed in Waitrose with new look
The premium cold-pressed juice drink brand Plenish has won its first mainstream supermarket listing
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Analysis and Features
Bread wheat: global market set to keep price low
Bread wheat prices have been tipped to remain low despite Defra figures showing total UK yield is likely to be down
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News
US gluten-free brand Udi's set to expand into UK frozen food
Business to expand into the frozen food category and ramp up presence in the snacking market…
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Nim's Fruit Crisps opens Kent manufacturing site
The business previously worked with a supplier in Eastern Europe
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Licensed to make a killing: serious business at BLE
At a global level, licensed merchandise and services were worth $241.5bn (£160bn) and generated $13.4bn in royalty revenue
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News
McCain taps demand for sweet potato with frozen fries
McCain has launched what it claims are the UK’s first branded frozen sweet potato fries
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All because... Cadbury seeks a 21st century Milk Tray Man
Cadbury marks 100th anniversary of Milk Tray with a nationwide search for a new Milk Tray Man