All articles by Vince Bamford – Page 85
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Interviews
Wrigley's Hamish Thomson: by gum, he's got bottle
Thanks to a focus on oral health, Wrigley has UK gum back in its grip. What are its next priorities?…
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News
Renshaw ramps up international plans with home baking e-commerce site
Home baking products supplier Renshaw is ramping up its international expansion efforts with a new e-commerce site and brand identity.The Liverpool-based manufacturer, which is part of the The Real Good Food Company and claims to produce about 70% of the UK’s marzipan and soft icings, is launching the site as ...
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News
Meat the Alternative range takes on Quorn with chilled line-up
A new meat-free brand is set to go head-to-head with Quorn after winning its first supermarket listings, with Waitrose…
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News
Princes brings out range of fruit fillings
Princes is expanding into the home baking market with a fruit fillings range….
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News
Kettle Chips get brighter new-look packaging
Kettle Chips has started rolling out new-look packaging for its crisps….
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News
Wrigley launches new smaller bottled gum format
Wrigley is hoping to add £12m to its gum business with the launch of a new bottle format….
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News
Poole's Pies secures £4m Tesco Finest frozen contract
Poole’s Pies has won a £4m contract to supply the Tesco Finest range….
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News
Lynx to send a shopper into space
Unilever brand Lynx will be sending a consumer into space as part of a £12.6m marketing push fronted by astronaut Buzz Aldrin.The campaign, which kicked off last night (10 January) with a TV ad that will run until April, is to support the Lynx Apollo variant launched last year.The campaign ...
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News
McVitie's launches £1 range of Tasties biscuits
United Biscuits is launching a new range of everyday biscuits – all priced at £1 – under the McVitie’s brand…
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News
Premier drops Hovis 100%-British wheat sourcing pledge
Premier Foods is to start making Hovis with wheat from Europe, three years after pledging to use only British-grown wheat for the brand.
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News
Tropicana cuts calories with stevia-sweetened fruit juice range
Tropicana is hoping to revolutionise the fruit juice market – and revive its declining sales…
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News
Sainsbury's launches two healthy ranges
Sainsbury’s is rolling out two new healthy ready meal ranges this week…
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News
Pret founder Julian Metcalfe launches more Itsu retail lines
Oriental restaurant and retail brand Itsu is being expanded into iced teas and miso soups…
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News
GSK's 'better than water' claim to revive Lucozade Sport
GSK is splashing out £9m on a marketing push for Lucozade Sport – after a £15m spend in 2012 failed to stem…
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News
SPC Ardmona takes charge of UK activity
Australian potted fruit supplier SPC Ardmona has created a UK division for its British operations…
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News
Warburtons to spend £16m on product-based push
Warburtons has launched what it claims is the biggest-ever marketing campaign in the bakery category…
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Analysis & Features
Price of Champagne falls 5% this Christmas compared with 2011
Shoppers who saw in the New Year with a bottle of Champagne may well have paid less than they did a year ago…
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News
PG Tips links with ITV's Loose Women in £6m campaign
PG Tips has launched a £6m media campaign that includes a tie-up with ITV show Loose Women.
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News
Entertainment sales slump 12%
A lack of major music, video and videogame releases last summer was a key reason for the slump in entertainment sales in 2012, say industry experts.