All articles by Vince Bamford – Page 87
-
Analysis & FeaturesNo new year resolutions for brands as promos rise again
The marketeers of many of Britain’s biggest food and drink brands apparently didn’t include ‘cutting back on promotional spend’ in their new year resolutions…
-
NewsTime for second phase of £33m Guinness ad campaign
Guinness has this week unveiled the second advert in its Made of More marketing campaign….
-
NewsHouse of Fraser's Olie to spearhead PepsiCo digital activity
PepsiCo has created a new directorship to lead the brand’s digital activity….
-
NewsLinda McCartney's back in animated commercial
A new animated ad for meat-free brand Linda McCartney breaks this month featuring members of the McCartney family…
-
NewsKinder forges Surprise link to Warner Bros
Ferrero has linked up with Warner Bros to bring Daffy Duck, Bugs Bunny and Road Runner to Kinder Surprise…
-
Analysis & FeaturesDoes Carling have what it takes to be a Stella success?
Molson Coors has had a bumpy track record of late when it comes to new product development…
-
NewsHalewood gives Sidekick a kick with revamp and major spend
Halewood International is putting “significant investment” behind its £5.3m Sidekick flavoured spirit brand this year…
-
NewsHigh street entertainment stores remain viable despite HMV woes
High street entertainment retailing is a viable business model despite the collapse of HMV, according to trade body the Entertainment Retailers Association (ERA).
-
InterviewsWrigley's Hamish Thomson: by gum, he's got bottle
Thanks to a focus on oral health, Wrigley has UK gum back in its grip. What are its next priorities?…
-
NewsRenshaw ramps up international plans with home baking e-commerce site
Home baking products supplier Renshaw is ramping up its international expansion efforts with a new e-commerce site and brand identity.The Liverpool-based manufacturer, which is part of the The Real Good Food Company and claims to produce about 70% of the UK’s marzipan and soft icings, is launching the site as ...
-
NewsMeat the Alternative range takes on Quorn with chilled line-up
A new meat-free brand is set to go head-to-head with Quorn after winning its first supermarket listings, with Waitrose…
-
NewsPoole's Pies secures £4m Tesco Finest frozen contract
Poole’s Pies has won a £4m contract to supply the Tesco Finest range….
-
NewsWrigley launches new smaller bottled gum format
Wrigley is hoping to add £12m to its gum business with the launch of a new bottle format….
-
NewsKettle Chips get brighter new-look packaging
Kettle Chips has started rolling out new-look packaging for its crisps….
-
NewsPrinces brings out range of fruit fillings
Princes is expanding into the home baking market with a fruit fillings range….
-
NewsLynx to send a shopper into space
Unilever brand Lynx will be sending a consumer into space as part of a £12.6m marketing push fronted by astronaut Buzz Aldrin.The campaign, which kicked off last night (10 January) with a TV ad that will run until April, is to support the Lynx Apollo variant launched last year.The campaign ...
-
NewsMcVitie's launches £1 range of Tasties biscuits
United Biscuits is launching a new range of everyday biscuits – all priced at £1 – under the McVitie’s brand…
-
NewsPremier drops Hovis 100%-British wheat sourcing pledge
Premier Foods is to start making Hovis with wheat from Europe, three years after pledging to use only British-grown wheat for the brand.
-
NewsTropicana cuts calories with stevia-sweetened fruit juice range
Tropicana is hoping to revolutionise the fruit juice market – and revive its declining sales…
-
NewsWarburtons to spend £16m on product-based push
Warburtons has launched what it claims is the biggest-ever marketing campaign in the bakery category…