Waitrose has announced a new ruse to boost its green credentials, in a tie-in with the overhaul of its online delivered service.
Via a partnership with the Woodland Trust, the retailer make a contribution to planting new trees across the UK for every order placed on waitrose.com.
The supermarket said 30 acres of new woodland would be created this year as a result of the initiative, announced to coincide with the £10m re-launch of its online service tomorrow.
“The launch of our new online platform is a real milestone for our business, which truly accelerates our progress as a multi-channel retailer,” said managing director Waitrose Mark Price.
“Thanks to our unique partnership with the Woodland Trust, we’re not only improving our customers’ shopping experience online but making a positive contribution to the environment at the same time.”
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