The Walkers Flavour Cup limited-edition variants comprise: English Roast Beef & Yorkshire Pud, Argentinian Steak, Japanese Teriyaki Chicken, French Garlic Baguette, Dutch Edam Cheese, American Cheeseburger, Brazilian Salsa, German Bratwurst, Italian Spaghetti Bolognese, South African Sweet Chutney, Australian BBQ Kangaroo, Spanish Chicken Paella, and Irish Stew.
They are rolling out now supported by TV and online activity.
Building on last year's Do Us a Flavour campaign, consumers are encouraged to vote online for their favourite flavour, which will be crowned Champion. Consumers are also in with a chance to win up to £10,000.
Do Us a Flavour generated a 14.7% uplift in year-on-year sales [Nielsen].