Walkers is fanning the flames of World Cup fever with 15 new crisp flavours inspired by food from participating countries.

The Walkers Flavour Cup limited-edition variants comprise: English Roast Beef & Yorkshire Pud, Arg­en­tinian Steak, Japanese Teriyaki Chicken, French Garlic Baguette, Dutch Edam Cheese, American Cheeseburger, Brazilian Salsa, German Bratwurst, Italian Spaghetti Bolognese, South African Sweet Chut­ney, Australian BBQ Kanga­roo, Spanish Chicken Paella, and Irish Stew.

They are rolling out now supported by TV and online activity.

Building on last year's Do Us a Flavour campaign, consumers are encouraged to vote online for their favourite flavour, which will be crowned Champion. Consumers are also in with a chance to win up to £10,000.

Do Us a Flavour generated a 14.7% uplift in year-on-year sales [Nielsen].