Yeo Valley has launched another variant of its Left-Yeovers yoghurt after raising £20,000 for food waste charity FareShare with the range.
The new Apple & Custard yoghurt (rsp: £1.50) will see the brand partner with Tesco and its largest organic fruit grower Adam Wakeley in an effort to reduce food waste. Previous Left-Yeovers flavours include Strawberry & Fig, Plum & Custard and Banoffee.
The product is made using surplus food from Yeo Valley, and for every pot sold, Tesco and Yeo Valley will both donate 5p to FareShare. This new variant, available in Tesco stores nationwide, is expected to raise around £7,000 for the charity.
The move follows Tesco’s pledge to stop food that is safe for human consumption going to waste in its UK operations by the end of the year.
“Left-Yeovers is a great tasting yoghurt with a clear mission - to help tackle food waste by using the whole of our growers’ organic crop,” said Tesco’s commercial director for fresh food Matt Simister. “This project is a brilliant example of how we and our producers are taking a creative approach to reducing food waste, at every step of the journey of our food.”
Adrian Carne, joint managing director of Yeo Valley, said: “Our Apples & Custard yogurt is made with organic Santana fruit grown in Gloucester. The juicy apples are blended with a creamy custard yogurt made in our Somerset dairy. Made with quality produce, this will be a real treat for customers and through this fantastic partnership with Tesco it will also help people in their community.”